Monday, November 29, 2010

Most Wanted: M/M INK

One of us has always had a thing for the aesthetic sensibilities of Michaël Amzalag & Mathias Augustyniak, the duo behind legendary creative firm M/M (Paris). From directing ads for Balenciaga, to photo shoots with Inez & Vinoodh, to art directing Bjork's productions, the duo have maintained a vision that pushes boundaries with a dark yet clean, contemporary restraint and wit. Now the firm has launched a signature fragrance, somewhat unexpected from a team that flourishes on enriching the visual. The new fragrance, M/MINK, in collaboration with Byredo, as you can imagine, emulates ink— with a clever composition of adoxal, incense, patchouli, honey & amber.

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