While the fragrance world has always been a safe bet in terms of building capital, it has also been in a perpetual rut. With a slew of new fragrances each month from the likes of Usher & Victoria Beckham, and greedy designers simply making a diluted or "updated" version of their own classic scents and then calling it something like "Chanel no. 5 Edition Blanche," we at VagaBond Nyc pay very little attention to the fragrance world. We do however, always fall for the perverse concoctions of Comme Des Garcons, and at the moment, we must give praise to the new Narciso Rodriguez scent, Essence. Sure we haven't smelled it yet, but these new ads, and god do we love anything shot by Inez Van Lamsweerde & Vinood Matadin, are just terrific. Catherine McNeil looks stunning, and eventhough it is a very straight-forward, simple shot, it's rather alluring and sensual at the same time. Like his previous campaigns also shot by Inez & Vinood, this one sure has us hooked!