Prada's latest addition to it's fragrance stable, L'Eau Ambree, is set to debut worldwide this October with an accompanying print ad and seductive twenty-second commercial that was shot by acclaimed photographer Steven Meisel. Eventhough the girls are wearing fussy updo's and the couture fabrications of S/S 2009, we love the fact that it at once feels so energetic, like a ribbon of beautiful girls being untwirled haphazardly, while also having that awkward, perverse edge that makes Prada so special in the luxury market.
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