Tuesday, September 29, 2009
Fashion on Film: Zac Posen's Ma Vendeuse
Central St. Martin's trained Zac Posen is one New York based designer who's work stands on it's own with it's nod to MGM screen starlets and classic 40's era tailoring, so it comes as no surprise to us that his short-flim centered around his Resort Collection, filmed by old-school "It" girl Lola Schnabel, is as cool and old-world as ever. Today many designers are smartly turning to short films to display not only the beauty and movement of their clothes, but to also tell a directional narrative behind the collection as well and we have to say, Posen's Ma Vendeuse, is one of the best we have seen so far. In this film, models & it-girls alike romp around in Zac Posen's current resort collection while director Lola Schnabel's grandmother reminisces about fashions of the 30's and 40's. We love not only the narration of Schnabel's grandmother, but the overall moody, voo-doo-ish, textural tone of the film. It lends Posen's label a complex sense of heady warmth and charm, one that's often hard to portray on the catwalk and in editorials.
Keep a look out for VagaBond Nyc's own upcoming short film that we just shot a few weeks prior!